Tag Archives: Lindon Leader

The Process of Design: The FedEx Logo Story

Logos are perhaps the most familiar and ubiquitous form of applied 2-D design. The best logos encode and convey the identity, purpose, and spirit of a company through an astute manipulation of visual forms and type. Here’s an interview with the designer of the award-winning FedEx logo, Lindon Leader, on the evolution of his design, from the blog,  The Sneeze.


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Filed under Practice, Theory